Top 5 Health and Fitness Apps in Brazil Q4 2023

In the fourth quarter of 2023, the health and fitness app market in Brazil experienced diverse trends in downloads, revenue, and active users. Here’s a closer look at the top five apps in this category, based on data from Sensor Tower.

Strava: Run, Bike, Hike saw a significant increase in weekly revenue, peaking at around $66K in the last week of December. The app's weekly downloads fluctuated, with a notable rise to approximately 66K in the final week. The number of active users showed a steady increase, reaching over 1M by the end of the quarter.

Flo Period & Pregnancy Tracker demonstrated a consistent rise in revenue, hitting a high of about $60K in mid-December. Weekly downloads were relatively stable, averaging around 100K, with a dip to 75K in the week of December 18, before bouncing back to 95K. Active user numbers remained robust, slightly decreasing from 2.3M to 2.1M over the quarter.

Impulse - Brain Training experienced a varied revenue trend, peaking at close to $43K in the last week of December. Downloads saw a substantial increase, reaching over 100K in the final week. Active users also showed a marked rise, ending the quarter at approximately 147K.

MyFitnessPal: Calorie Counter maintained a steady revenue stream, with weekly earnings around $15K. Downloads peaked at nearly 19K in mid-October but tapered off to 8K by the end of December. Active users saw a decline from approximately 428K to 311K throughout the quarter.

Queima Diária - Treino em Casa had a mixed quarter, with revenue peaking at about $21K in mid-November. Downloads fluctuated, reaching a high of 7.7K in mid-November but falling to 3.2K in mid-December before rising to 4.7K in the final week. Active users remained relatively stable, ending the quarter with around 137K.

These insights provide a snapshot of the health and fitness app market in Brazil for Q4 2023. For more detailed analysis and data, visit Sensor Tower.